McDonald's Assignment Example | Topics and Well Written Essays - 1000 words

McDonalds - Assignment ExampleThey cast done an appropriate marketing liquefy strategy over the product, price, place and promotion in ordinate to satisfaction of nodes. The promotional activities may have attracted but delivering according to the advertisings is the most critical part of a company. McDonalds has created a strong stag value by keeping their spot promises. The quick service, get-up of outlets, product prime(a) has kept the things simple for the organization. multitude choose McDonalds for several reasons like corporate meeting, family and friends get together, celebrating birthday parties and many more (Schroff and Tresnowski, 2012, p. 113). They had several(prenominal) issues related with health as the maximum Mac food products are junk food that affects compassionate health. McDonalds has cost-efficiently overcome the problems by introducing the health food items like salads and many more vegetarian items in its visiting card card. Now-a-days people perc eive that burger means the Big Mac burger of McDonalds as the company has efficiently drawn the strike off promises in customers mind. grease Personality A set of human individuality that is qualified to a check name is known as brand constitution. There are five different traits which measures brand personality such as tumult, sincerity, competence, sophistication and ruggedness. The study will help to reveal McDonalds different traits of brand personality. The positive brand personality helps the company to increase the customer base and core competency of company. McDonalds is the fast food giant globally. McDonalds has the supportive which will favor differentiation. Since long time it is the list one brand within the fast food industry due to the strong dimension of excitement and competence. The massive brand image has impacted on customers perception and the favorable combative traits among all the opponents like Wendys and Burger King Increases the br4and personality globally. Compared to the competitors the sales-promotion and advertising strategy has emphasized the youthfulness and action. These efficient efforts evoked the McDonalds to a higher sense of excitement among the loyal customers. Seeing these competitive traits competitor like burger king has tried to implement the strategies in order to gain the similar brand personality. Brand Values The mission of McDonalds is to make the Mac outlets as the peoples favorite place for having foods. In order to meet with mission statement every organization has to create effective values in customers mind. McDonalds brand value can be finding in their business operation. McDonalds provides high quality of food in healthy environment in order to satisfy their customers. check to the business policy of McDonalds the customers are the reason for company existence (Scholosser, 2012, p. 225). Therefore they provide quality service to each and every time. The business model of them depicted by three-l egged stool that of owner, supplier and employees. McDonalds believes that these are the foundation and in order to operate successfully it is vital to balancing the delight of these three groups. The company does its business practices by strong ethical model and they contribute in friendly welfare activities. Moreover, the corporate social responsibility like zero solid waste, water and plastic reuse has increases the moral and ethical value of brand. The social welfare program such as