Baby Products Store Communication Plan Essay Example | Topics and Well Written Essays - 500 words

plunder Products Store Communication Plan - Essay ExampleWith the established aim and goal, the key chat marrow is then framed within the two points of difference, and the proposed communication tools (including business website, monthly online newsletter, business brochure, magazine advertisement, and icteric pages advertising) and budget are presented. Lastly, pre-set measurements are included to track each communication tool.Baby Products Store starting line opened its doors in the Westchester Mall in 1998 and was the first store in the neighborhood to provide pension baby products. In the next ten years, numerous stores with similar concepts have started in the surrounding stadium selling undercutting Baby Product Stores business by offering products with a cheaper worth ranges. To avoid price war within the area, Baby Products Store has made a decision non to lower prices, but to create a new selling point of offering specialized guest service and scoopful product off erings provided by loyal long-term suppliers.The objective of this communication plan is to reintroduce Baby Product Store to the surrounding towns and municipalities and highlight the unique customer service policy and exclusive products offered in-store.The goal of this communication plan is to reach 50 unique customers using various communication channels. Because the objective of the plan is centered around the stores surrounding towns and municipalities, a more targeted and personal communication approach will be adopted.The primary audiences for Baby Product Store are new mothers and parents of itsy-bitsy infants and toddlers in the surrounding towns and municipalities.